People use different techniques when it comes to art just so they can get different results that appeal to the human eye.
One of these techniques is using negative space. Basically, negative space is the background that is used around the main object in an image. For two-toned images, let me explain the example of using black and white. The darker tone, which is black, is used for the object, and the lighter tone, which is white, is used in the background. This forms a silhouette on the background and gives the object more dimensions. Sometimes the roles are reversed too, as you will see in the images below. This technique can create a lot of magical images even though it is very simple.
The images below are taken from book covers, ads, illustrations, and posters where negative space is used. It is most certainly a very beautiful and simple technique. The list has some award-winning campaigns, public service announcements, and best-selling covers as well. Scroll down below to see them:
1. Sanccob: Save the penguins.
2. WWF save the trees.
3. WWF trippy animals.
4. WWF save the water.
5. Batman and the penguin.
6. Save the planet.
7. Fiat: watch the animals on the road.
8. Little Red Riding Hood.
9. INJUSTICE: Is murdering a murderer a murder.
10. Wrong to do good in a bad way.
Sometimes, less is more. Just the simplicity of the objects used in these images is creating masterpieces. The beauty lies in the silhouettes. The backgrounds here are creating visuals of their own. We live for this type of art. Keep scrolling below to see more.
11. Violence for violence.
12. Philips forest.
13. Philips alley.
14. Snow White.
15. Harry potter.
17. Hitler and Charlie.
18. Physical abuse.
19. Better hair treatment.
20. Cost on sanitation.
21. Jeep’s morphology.
22. Intelligent ad.
23. Volkswagon and their smart ads.
24. Canon playing with illusions.
25. IBM playing the illusion game.
What do you think of this art technique? Did it catch your eye? Let us know your thoughts in the comments section below.