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Do you know that a lot of famous brands were named after people?
If you ever decide to launch your brand, what would you name it? Would you name it after your name, your mother, father or your kids? A lot of brands are named after famous personalities and yes, people buy them because they love those famous personalities. But, some brands leave an everlasting impression. Today, we are sharing the stories behind 8 world-famous brands that were named after people. So, scroll down and enjoy!
1. Ruth Handler saw her daughter playing with dolls so she created a doll and named her after her daughter, Barbara Millicent Roberts.
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2. René Lacoste, the famous tennis player, is the inventor of the famous brand Lacoste.
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Source: © East News, © Runninthestreetz / Reddit
Do you know why the crocodile logo was used? René Lacoste was given the nickname “the alligator” by a journalist after he heard René Lacoste betting with his coach over an alligator-skin suitcase. Later, a friend of René Lacoste embroidered a crocodile into one of his white jackets. This was when Lacoste was invented.
3. IKEA was invented by Ingvar Kamprad. He has used the initials of his name. The first letter of the farm where he grew up, Elmtaryd. And, the initial of the town where he grew up, was Agunnaryd.
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4. Aston Martin was invented in 1913. Lionel Martin and Robert Bamford were passionate about designing and manufacturing automobiles. So, they invented Aston Martin.
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The thought behind this name is interesting. Lionel Martin once won the “Aston Clinton Hill Climb.” They used the name of the race he won and his surname and created the brand name.
5. Thomas Johnston Lipton had a tea business in 1887. His last name was used as the brand name.
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6. Ben & Jerry’s was founded in 1978 by Ben Cohen and Jerry Greenfield.
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Ben Cohen and Jerry Greenfield met in seventh grade gym class on Long Island. They spent $12,000 and set up a shop in a renovated gas station in Burlington which then converted into business.
7. They are called Air Jordan because Micheal Jordan collaborated with Nike on this new range of shoes.
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It was not easy for Micheal Jordan and Nike to market the new “Air Jordan” because basketball players were required to only wear white sneakers on the court. Nike paid the punishment of $5,000 every time Micheal Jordan played a game wearing them. The marketing campaign went successful and the first $50,000 pairs were sold out quickly.
8. Adi Dassler started making shoes for athletes in his mother’s washroom in Germany. He invented “Gebrüder Dassler Schuhfabrik” in 1924. In 1954, Germany won wearing the shoes gifted by Adi Dassler and the brand got famous.
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The brand name was made using the initials of Adi Dassler.
9. Mercedez-Benz was invented by Emil Jellinek and Karl Benz. The brand “Mercedes” was named after Jellinek’s daughter.
Source: © National Motor Museum / Image State / East News, © Heritage Images / Hulton Archive / Getty Images
Which of these stories behind these famous brands did you like? Comment down to let us know!